The Ecom Cooperative Presents

Amazon Global Expansion Seminar

A recap of the Amazon Global Expansion webinar, join us for the next event!!

Webinar’s Presenters 

  • Pearl Ausch of First Choice Shipping – How to increase your business by at least 25% by expanding into Amazon’s Global Marketplaces 

  • Stefan Mladenovic of Taxually – VAT is not a burden but an enabler to international expansion

  • Ya Wen of Payoneer – Agenda / TopicGlobal expansion is all about local experience. FBA is nice, but don’t rely on Amazon to do your job, control your own destiny with an end to end local customer experience.

  • Liran Hirshkorn of Incrementum Digital – Agenda / Topic – When is the right time to make the move and start running ad globally

  • Destaney Wishon of Better AMS – Agenda / Topic – What to expect when you start running ads on international marketplaces

  • Jana Krekic of YLT Translation – How content on international marketplaces drives sales

  • Chris Shipferling Global Wired Advisors  – Will an international sales channel drive value for a potential Acquirer?

  • Becky Trowbridge of eComEngine – How to get reviews in international marketplaces
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First Choice Shipping - Owner

First Choice Shipping - Pearl Ausch


Pearl is the COO of First Choice Shipping based in Brooklyn, NY. Pearl joined First Choice in November of 2014 as Director of Sales and Marketing and was elevated to her current role in March of 2019. In her current role, Pearl oversees all operations of the business, with expertise in helping sellers expand their businesses internationally from start to finish. Having negotiated deals with the world’s largest shipping companies and created strategic partnerships with global brands, like Amazon, Pearl is a force to be reckoned with and an important leader within the industry.

Ecomcoopertive - David Dayon

Taxually - Stefan Mladenovic


Stefan Mladenovic is the CEO and a Co-Founder of Taxually. Based out of Budapest, Hungary, Stefan graduated in Business Administration and Management at Corvinus University of Budapest, after which he spent 2 years with KPMG in its graduate training program. Stefan then returned to education achieving a Master’s degree in International Business and Corporate Finance from ESSCA Ecole de Management. Another 3 years followed at KPMG where Stefan established a Marketplace business unit focusing on VAT compliance for the growing e-commerce sector. Joining forces with 2 other ex-KPMG partners Stefan then created Taxually where he has had the opportunity to put his insight into practice with fully groundbreaking results. Stefan’s focus on key areas of product development and completely re-thinking the compliance business to bring it into the 21st century have been key to the success of Taxually. Through clear thinking and a relentless focus on customers’ experience, compliance is not only easier than ever before but also much more fun. Stefan speaks 5 languages and continues to reside in Budapest with his wife and young son.

Payoneer - Ya Wen


Ya is SVP at Payoneer, managing the entire Americas business. Prior to Payoneer, Ya had more than 20 years of industry experience, including 7 years working in the Silicon Valley, 5 years at Microsoft, and he spent the last 8 and half years working at Amazon as an eCommerce general manager. During his tenure at Amazon, Ya accumulated rich, broad and hands-on experience about ecommerce, in particular, how Amazon scales through the powerful “Amazon flywheel”. He owned P&L and served a number of leadership roles within Amazon’s Consumer organization, including category director of Consumer Electronics on the retail side, GM of China seller service and GM of US global selling.

Incrementum Digital Logo
Incrementum Digital Owner

Incrementum Digital - Liran Hirshkorn


After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon. Liran started several ecommerce brands that have sold millions of dollars on Amazon since. Today Liran is widely followed as a thought leader and speaker on marketing and selling on Amazon and is CEO of Incrementum Digital – an Amazon Focused Marketing Agency, and an advisor to which helps brands with supply chain tools and growth capital. He lives in Long Island, New York with his wife and 2 kids.

Better AMS - Destaney Wishon


Destaney Wishon is Co-Founder and CEO of BetterAMS. 

BetterAMS is an Amazon Advertising agency focusing on Sponsored Ad and DSP management for some of the largest brands on the platform!

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YLT Translations - Owner

YLT Translation -Jana Krekic


Jana is a certified translator, international speaker, an e-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency – YLT Translations.  She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. 

She doesn’t only lead the team of 80 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.

Global Wired Advisors - Chris Shipferling



As the first point of contact for our clients, Chris offers invaluable insight to help sellers and buyers reach their full potential before and during, and after the sale of their business. Chris also serves as the Head of Business Development for Global Wired Advisors, leveraging his background in sales and digital marketing to grow our brand. For the past seven years, he has focused exclusively on high-level consulting for multi-million-dollar omni channel, digitally native, and Amazon-based private label and re-seller brands.

Chris is especially adept at finding Client Companies that are poised for sale, guiding them through the initial steps, and preparing them to make the best possible first impression. Chris enjoys working closely with owners throughout the process of selling their business, getting to know them on a personal level so that we can better assist them in realizing their goals.

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eComEngine - Becky Trowbridge



Becky Trowbridge is the Digital Marketing Manager at eComEngine. Her mission is to empower Amazon sellers with the information they need to be successful in a competitive market.